A new name and brand identity were created to reposition an established company into a new market sector.
Brief
Alquienvas Group is an established company specialising in waste management products for domestic, urban and industrial use. With their extensive experience in the supply of waste management products and services, they wanted to expand their business and provide new and existing customers with a solutions-based offering. This offering would deliver sustainable environmental solutions based on the principles of a circular economy. The brief was to create an end-to-end marketing solution for the company, from the naming, values proposition, through to all branding material.
Solution
Our first job was to create a name with a dotcom domain. We prepared a list of alternatives and ‘Green Project Solutions’ was chosen by the customer. The logo design was modern and vibrant in contrast to the traditional nature of the Alquienvas brand, and the messaging and content were enhanced to offer value-based services. Initial targeting would be focused on local government entities, so presentations containing, the company, its value proposition, services and case studies were produced. The core elements of the website were then produced along with promotional material, mailers and exhibition content.
› Naming
› Positioning & messaging
› Logo design & development
› Business presentations
› Website design & production
› Brochure/leaflet design
Vision
To be pioneers in waste management through innovative, customised projects using the latest technologies to create comprehensive, sustainable solutions for environmental problems faced by society today.
Mission
To provide effective and efficient environmental recycling solutions to homes and businesses across urban to rural locations in a safe, sustainable and responsible manner that meet the social and economical business requirements of our customers.
Business presentations
Leaflet designs
"We were looking for a marketing company that could analyse our business and build a new brand. Brandall Agency achieved that for us".
Vicent Solé
Managing Director, Alquienvas Group
Brochure design and production
Comprehensive brochure for door to door solutions for the collection and recycling of waste. Includes recycling calendars, waste management systems, waste collection vehicles and tailored promotional campaigns.
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