We launched an Internet business, underpinned by market research, brand image, and a promotional campaign to position it as the number one brand for online baby products.
Brief
Hi Baby was an startup business for newborn babies with a plan to offer a wide selection of gifts, clothes, toys and accessories over the Internet. Our brief was to take the business online, and go head-to-head with key competitors in this market sector. This included the design of the logo, strapline and key messages, website design and development and a website and media campaign to help establish the brand.
Solution
Our first task was to research the market and develop the brand, its attributes together with key messages, and we did that following our 360 brand management process. Following the completion of the logo and strapline, ‘little things for tiny people’, we prepared a website and e-commerce solution based on a WooCommerce platform. Social media platforms were at the centre of the promotional campaign, based on advertising and content in order to build a large list of followers and subscribers. Hi Baby started receiving orders on the first day of its launch and is now a well established Internet business and growing brand.
› Branding
› Positioning and messaging
› Digital marketing strategy
› Web/E-commerce development
› CMS, UX, UI, SEO optimitzation
› Email marketing
› Publicity online
› Social media
Results
The brand became a success online, and very popular across social media based on our branding strategy which was highly targeted at its audience. The below figures show the results across Facebook alone, just three months after its launch, to demonstrate the success of the campaign to establish brand awareness.
Impressions:
23712
CTR:
14483
Followers:
8216
"When I met the team at Brandall Agency, they treated me as if I was behind a big brand name, and provided me with the marketing tools and image I needed to launch my online services.
Helen Freeman
Marketing Director, Hi Baby
